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The Once Florist
Branding Design, Website, Social Media, Marketing Campaign
A modern online florist brand offering preserved and fresh flowers with a minimalist, romantic style.
Scope of Work:
- Developed visual identity including logo, color palette, and typography
- Designed and launched a full eCommerce site on Wix Studio
- Managed bilingual Instagram & Facebook content strategy
- Created seasonal campaigns (e.g., Christmas, Graduation, Halloween) with strong engagement
- Planned and optimized Facebook/Instagram ads targeting gift buyers in Malaysia & Singapore
The brand tone focused on warmth, emotional storytelling, and high-end gifting. While the original website has expired, visuals and structure are archived in this portfolio.


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